I collaborated with Hello Iconic’s marketing and business teams to create visual content that showcased the company’s expertise across events and digital platforms. My work included social media designs, video editing, and print materials for events, helping maintain a consistent and engaging visual presence across different channels.
Website Optimization and Maintenance
I collaborated with the marketing specialist, copywriters, and sales manager to create engaging case studies, news articles, blog posts, and other content to build trust with potential clients. I focused on user experience, micro-interactions, and conversion rate optimization (CRO) to improve the overall digital experience. These efforts contributed to a 13% increase in website traffic in 2022 compared to the previous year.
Tools used:
Social Media posts
I collaborated with the marketing specialist to brainstorm creative ideas using mood boards and develop engaging social media content. I designed posts for platforms such as LinkedIn, Twitter, and Facebook, including infographics and event announcements. I also created an interactive Instagram filter using Spark AR Studio to enhance audience engagement.
Tools used:
Figma
Photoshop
Printed Assets
I also designed printed materials for events and conventions in the United States, including banners, T-shirts, luggage tags, and other promotional items. the marketing coordinator and I coordinated with U.S.-based vendors to ensure the materials were produced according to the project’s requirements and ready for each event.
Tools used:
Photoshop
Media & Animations
I edited highlights from virtual events featuring Hello Iconic’s CEO and CTO to create engaging social media content. I also designed and animated video intros and outros to maintain consistent branding across the videos.
Tools used:
Premier
After effects