Client
Client
Central bank of Kansas
Central bank of Kansas
Industry
Industry
Finance
Finance
Timeline
Timeline
Sept 2022 - Oct 2023
Sept 2022 - Oct 2023
Deliverables
Deliverables
Developer ready designs
Developer ready designs
The Problem
The Problem
Users often find banking experiences overwhelming, with complex information, unclear terms, and too many steps that make managing their finances difficult.
Users often find banking experiences overwhelming, with complex information, unclear terms, and too many steps that make managing their finances difficult.
For people already navigating stressful financial decisions, this lack of clarity can create uncertainty and erode trust throughout the borrowing journey.
For people already navigating stressful financial decisions, this lack of clarity can create uncertainty and erode trust throughout the borrowing journey.
The Solution
The Solution
We designed a modern, user-centered lending experience that simplifies complex financial information.
We designed a modern, user-centered lending experience that simplifies complex financial information.
By combining clear content, transparent loan information, and an intuitive interface, Purpose Money helps users feel more confident and informed when exploring financial solutions.
By combining clear content, transparent loan information, and an intuitive interface, Purpose Money helps users feel more confident and informed when exploring financial solutions.
The Problem
Users often find banking experiences overwhelming, with complex information, unclear terms, and too many steps that make managing their finances difficult.
For people already navigating stressful financial decisions, this lack of clarity can create uncertainty and erode trust throughout the borrowing journey.
The Solution
We designed a modern, user-centered lending experience that simplifies complex financial information.
By combining clear content, transparent loan information, and an intuitive interface, Purpose Money helps users feel more confident and informed when exploring financial solutions.
Agile Sprint Flow
Tools used:
Figma
Whimsical
Whimsical
Gemini
Mobbin
Wireframes
Visual Design
Interactive Prototype
Results & Impact
1 year &
1 month
1 year & 1 month
1 year &
1 month
Kick off to fully developed project
Kick off to fully developed project
Kick off to fully developed project
150+
Screens
150+ Screens
150+
Screens
Core flows +
Edge cases + Landing page
Core flows +
Edge cases + Landing page
Core flows +
Edge cases + Landing page
28
Agile Sprints
28 Agile Sprints
28
Agile Sprints
Core features with error states and edge cases
Core features with error states and edge cases
Core features with error states and edge cases
15+
Person Team
15+ Person Team
15+
Person Team
Collaborative cross-functional project
Collaborative cross-functional project
Collaborative cross-functional project
Reflection
What went well
What went well
Strong collaboration across the bank, PMS, and engineering teams helped us maintain a clear design direction throughout the project. Stakeholders were open to discussing feedback respectfully, and when something didn't feel right, we worked through it together rather than compromising the user experience.
Strong collaboration across the bank, PMS, and engineering teams helped us maintain a clear design direction throughout the project. Stakeholders were open to discussing feedback respectfully, and when something didn't feel right, we worked through it together rather than compromising the user experience.
Challenges
Challenges
Working on a banking product for the U.S. market meant navigating differences between the banking experiences we were familiar with in LATAM and the expectations of American users. We had to continuously learn from the stakeholders, research existing solutions.
Working on a banking product for the U.S. market meant navigating differences between the banking experiences we were familiar with in LATAM and the expectations of American users. We had to continuously learn from the stakeholders, research existing solutions.
What I'd do differently
What I'd do differently
I'd be more involved in the user testing process to gather direct feedback from users and validate our design decisions faster.
I'd be more involved in the user testing process to gather direct feedback from users and validate our design decisions faster.